| Description |
1 online resource |
| Contents |
Cover; Title; Copyright; Contents; SECTION I; CHAPTER 1 Welcome to the Social Age; They're Missing Something. Something Big; The Social Leader; Welcome to the Social Age; Industrial Age vs. Social Age; Social Isn't All Roses and Rainbows; Stan Phelps's Purple Goldfish; CHAPTER 2 The Customer Holds All the Cards; A Precedent Set: United Breaks Guitars; Burning Money; Too Fat to Fly Southwest; The Amplifier Only Gets Louder; Not So Fast . . .; Lesson Learned, Thank You, BofA; How Do You Use the Social Media Hammer?; CHAPTER 3 The Social Employee: Good, Bad, and Way Past Ugly |
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The Good: A New VoiceThe Dedicated Amplifiers; Tweets Gone Bad: Beware the Virtual Lynch Mob; How Far Is Too Far?; Rogue Tweeters: Way Past Ugly; CHAPTER 4 The Evolution of Social Recruiting; Social Recruiting: Disrupter; The Résumé Black Hole; What Is Social Recruiting?; How Is This More Human?; Beware the Social Recruiting Puritans; Is Social Recruiting a Dinosaur Killer?; Why Does Social Recruiting Really Work?; Employee Referrals = Recruiting Gold Mine; Social Recruiting on Steroids; What Is the ROI of Social Recruiting?; CHAPTER 5 The Engagement Era; It All Starts with the Employees |
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What Used to Be Considered EngagementEngagement Was Always a Top-Down Leadership Issue; Social as Ears, Eyes, and Mouth; Can Social Help You Out-Zappos Zappos?; CHAPTER 6 It Takes a Community; The Power of Community; Leading in the Engagement Era: Through Community; Advocates, Champions, and Ambassadors; Drama Queens, Divas, and Those Pesky Trolls; If Only Trolls Were the Only Problem; What Is the ROI on ""Community""?; SECTION II; CHAPTER 7 The Death of Large; Those Unwilling to Change Will Cease to Exist; Agrarian to Industrial; Is the Industrial Century Behind Us? |
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We're Already Surrounded by ""Nano""Can Your Company Innovate This Fast?; The Perfect Killer App; Go Nano or Go Home; We Repeat: Not All Roses and Rainbows; The Death of Large Is More Than Speculation; Hence, the Death of Large; CHAPTER 8 Flat: The New Black?; What If Every Employee Made Big Decisions?; From Zombie Slaying to Tomato Processing; Can Flat Scale?; Flat: More Than Just an Intriguing Concept?; Employees Perform Better in Flat Organizations; Change Is the Result of Insurmountable Market Pressure; How Do You Flatten Hierarchies?; Going Flat Can Hurt |
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First, Go Flatter ... Then a Little FlatterFlat Will Be the New Black; CHAPTER 9 The OPEN Challenge (Ordinary People, Extraordinary Network); OPEN: Ordinary People Extraordinary Network; Six Degrees of Separation Is Down to Two; So, Are Experts Obsolete?; Tapping the Power of OPEN; OPEN Experience, Nano Operations; Crafting Your Own Constellation Through OPEN; The Social Age Holy Grail: OPEN Within OPEN; Ready to Thrive?; SECTION III; CHAPTER 10 The Social Leader: A Blue Unicorn?; A Leader Could Learn ... a Lot; How Social Is Your CEO?; Beware the Insincere Social Leader |
| Summary |
The impact of the Social Media Revolution on the business world cannot be underestimated. Social is the catalyst in an extinction event--and business will never be the same. Offering an eye-opening look at the fundamental and powerful changes the social collaboration era has set in motion, A World Gone Social examines how: customers now have the power; engagement--with partners, employees, and customers--has become a requirement; relationship- and community-building wins customers and creates brand ambassadors; nimble and small is the new competitive advantage; command-and-control leadership i |
| Bibliography |
Includes bibliographical references (pages 227-231) and index |
| Notes |
English |
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Print version record |
| Subject |
Social networks.
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Strategic planning.
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Success in business.
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Social Support
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PSYCHOLOGY -- Social Psychology.
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Social networks
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Strategic planning
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Success in business
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| Form |
Electronic book
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| Author |
Babbitt, Mark
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| LC no. |
2020690311 |
| ISBN |
9780814433270 |
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0814433278 |
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