| Description |
226 pages ; 27 cm |
| Series |
Required reading range |
| Contents |
Machine generated contents note: ch. 01 Why and How? -- Research Methodologies -- Problematizing Design -- Design Research -- Terms of Reference -- Thinking Differently -- Design and Education -- The Design Cycle -- A Manifesto for Higher Learning -- Key Concept: Critical Thinking and Critical Reflection -- Case Study 01 A Transferable Research Method -- ch. 02 Design Literacy -- Visual Literacy in Design Practice -- Invisible Systems -- Material Ideas -- Visual Meaning -- Principles of Gestalt -- Reading a Text -- Key Concept: The Designer as Author -- Case Study 02 Visual Grammar -- Design Activity 01 Design Literacy -- ch. 03 Analysis and Proposition -- Research and Design -- Defining the Project -- Field of Study -- The Project Focus -- A Research Methodology -- Safety in Numbers -- Key Concept: Denotation and Connotation -- Case Study 03 Non-Linear Design Research Methods -- Case Study 04 Modern Heraldry -- Design Activity 02 A Research Question -- |
|
Contents note continued: ch. 04 Visual Research Analytical Tools -- Looking Closer -- Visual Comparisons -- Decoding Design -- Qualitative and Quantitative Analysis -- Make More Mistakes -- Key Concept: Rhetoric -- Key Concept: Parody and Pastiche -- Case Study 05 Emotionally Vague -- Design Activity 03 Design Analysis -- ch. 05 Theory in Practice -- Engaging with Visual Research -- Familiarity Counts -- Research and Development -- Design and Politics -- Key Concept: Modernism and Postmodernism -- Key Concept: Structuralism and Semiotics -- Case Study 06 Biography---The Third Truth -- Case Study 07 Between the Lines -- Design Activity 04 The Practice of Theory -- ch. 06 Audience and Message -- Receiving End -- Defining Audience -- Are You Receiving Me? -- Post/Modernity -- Distant Relatives -- Audience-Centered Graphic Design -- Key Concept: Post-structuralism -- Key Concept: Memes and Fitness Landscapes -- Case Study 08 Mapping Meaning -- Case Study 09 Tirez Magazine -- |
|
Contents note continued: Design Activity 05 Are You Receiving Me? -- ch. 07 Process and Materials -- Practical Considerations -- Materials and Materiality -- Art and Craft -- Form Follows Technology -- The Production Process -- Key Concept: Affordance -- Case Study 10 Public Relations -- Case Study 11 CNSRSHP 2.0 -- Design Activity 06 Text Messages -- ch. 08 Synthesis -- The Process of Synthesis -- Visualizing Research as Subject -- The Designer's Voice -- Creative Solutions -- Key Concept: Rubbish Theory -- Case Study 12 Hauntology and Urban Planning -- Case Study 13 Language and Text -- Design Activity 07 Practical Methods -- Appendices |
| Summary |
"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"-- |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographic references and index |
| Subject |
Graphic arts -- Research -- Methodology.
|
|
Graphic arts -- Research.
|
|
Design -- Research.
|
| Author |
Noble, Ian, 1960-2013, author
|
| LC no. |
2015020465 |
| ISBN |
9781474232906 |
|
1474232906 |
|
