Notes on Television Programmes -- 1. Television: Familiarity and Phenomenology. 1.1. Audience and Life-world. 1.2. Beginning the Analysis: the Breakfast-time Viewer. 1.3. Television's Familiarity and 'Personal Sense' -- 2. Television: Hermeneutics and Horizons. 2.1. Understanding as a 'Fusion of Horizons'. 2.2. Identification and Social Roles. 2.3. Identification and New Perspectives. 2.4. Post-structuralist Hermeneutics -- 3. Audiences: Constructions of Sense. 3.1. Watching Television. 3.2. Viewers and Varieties of Meaning. 3.3. Serials, Sense and Identification -- 4. Viewing and the Veridical Effect. 4.1. The Audience's Horizon of Expectations. 4.2. Identification and the Veridical Effect. 4.3. Producing the Veridical Effect