| Description |
1 online resource |
| Contents |
Cover; Contents; Editorial advisory board; Guest editorial; Investigating farmers' involvement in value-added activities; Perceived value in community supported agriculture (CSA); An analysis of value in an organic food supply chain; Food consumption value; In search of differentiation and the creation of value: the quest of the Scottish pig supply chain; Value in the territorial brand: the case of champagne; Perceived value of pasta in Greece and Romania |
| Summary |
In food and agriculture, the creation of value is paramount to any company's survival, and even more so at a time where dramatic changes in business and industrial marketing's context are leading to fundamental changes in what companies should be analysing, creating, and delivering. Although there has been a lot of literature generated on the topic, there is a general feeling among academics and practitioners that we have only just begun to understand what is meant by 'value'. Many different angles of value have been investigated and specifically in food and agriculture. However, holes remain t |
| Notes |
Print version record |
| Subject |
Food adulteration and inspection -- Great Britain
|
|
Food -- Great Britain -- Marketing
|
|
Food industry and trade -- Great Britain
|
|
Food adulteration and inspection
|
|
Food industry and trade
|
|
Food -- Marketing
|
|
Great Britain
|
| Form |
Electronic book
|
| ISBN |
1306341310 |
|
9781306341318 |
|
9781783508648 |
|
1783508647 |
|
