Title The truth about male & female markets / Michael R. Solomon

Published Upper Saddle River, N.J. : FTPress Delivers, ©2011

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Description 1 online resource ([8] pages) Series The truth about FT Press Delivers elements Truth about (FT Press) FT Press Delivers elements. Summary "This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. Marketing to men, marketing to women, and marketing to 'ubersexuals''--Resource description page Bibliography Includes bibliographical references Notes Resource description page (viewed Jan. 10, 2011) Subject Consumer behavior. Consumers -- Attitudes. Consumers' preferences. Marketing. marketing. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Consumer behavior Consumers -- Attitudes Consumers' preferences Marketing Form Electronic book Author Solomon, Michael R. Truth about what customers want ISBN 9780132479936 0132479931 9780132479943 013247994X

Other Titles Truth about male and female markets Male and female markets

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