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E-book
Author Marchand, Roland.

Title Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand
Published Berkeley : University of California Press, ©1998

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Description 1 online resource (xi, 461 pages) : illustrations (some color)
Contents Confessions And Rebuttals: The Plight Of The Soulless Corporation -- ATandT: The Vision Of A Loved Monopoly -- Corporate Morale In War And Peace: Advocacy, Industrial Statesmanship, And Humanization -- A "Corporation Consciousness": General Motors, General Electric, And The Bruce Barton Formula -- To Be An Institution: The Service Ideal And The Institutional Style -- The 1930s: Save The System -- The Corporations Come To The Fair: The Visit To The Factory Transformed -- Little Towns And Big Corporations: The Wartime Imagery Of A Nation United -- Conclusion: Like a Good Neighbor
Summary "Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket
Bibliography Includes bibliographical references (pages 369-440) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
English
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
Print version record
Subject Corporate image -- United States -- History
Corporations -- Public relations -- United States -- History
Big business -- United States -- History
Advertising -- United States -- History
BUSINESS & ECONOMICS -- Public Relations.
Advertising
Big business
Corporate image
Corporations -- Public relations
Großbetrieb
Corporate Identity
Öffentlichkeitsarbeit
Public relations.
Corporate image.
Internationale ondernemingen.
United States
USA
Genre/Form History
Form Electronic book
ISBN 9780520926233
0520926234
0585301204
9780585301204