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E-book
Author Gambarato, Renira Rampazzo, author.

Title Theory, development, and strategy in transmedia storytelling / Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Tárcia
Published Abingdon, Oxon ; New York, NY : Routledge, 2020
©2020

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Description 1 online resource
Series Routledge advances in transmedia studies
Routledge advances in transmedia studies
Contents Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Figure -- 3.1 Transmedia Design Analytical and Operational Model -- Tables -- 3.1 Concise Description of the Transmedia Design Analytical and Operational Model -- 4.1 Concise Description of the Analytical and Operational Model Regarding Transmedia News Coverage of Planned Events -- Acknowledgments -- Introduction: Transmedia Dynamics -- Part I: Theory -- 1 The Semiotics of Transmedia Storytelling -- 2 The Transmedia Effect: Systemic Complexity in Transmedia Storytelling
Part II: Methodological Development -- 3 Methodological Stance: Transmedia Design Analytical and Operational Model -- 4 Application of the Transmedia Design Analytical and Operational Model to Journalism -- Part III: Strategic Planning -- 5 Transmedia Strategic Planning for Education -- Final Considerations -- Index
Summary This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid's Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality
Bibliography Includes bibliographical references and index
Notes Renira Rampazzo Gambarato is Associate Professor in Media and Communication Studies at Jṉkp̲ing University, in Sweden. Her area of expertise revolves around fiction and nonfiction transmedia studies. She is the co-editor of the recent books The Routledge Companion to Transmedia Studies (2019) and Exploring Transmedia Journalism in the Digital Age (2018). Geane Carvalho Alzamora is Associate Professor in Social Communication at Federal University of Minas Gerais, Brazil. Her area of expertise revolves around transmedia studies, semiotics and digital journalism. She is the co-editor of the recent books Exploring Transmedia Journalism in the Digital Age (2018) and Textualidades Midit̀icas (2017). Lorena Tr̀cia is Associate Professor in Social Communication at University Center of Belo Horizonte, Brazil. Her area of expertise revolves around transmedia studies, education, and journalism. She is the author of several articles published in peer-reviewed journals, such as Journalism Studies, International Journal of Communication, and Global Media and Communication
Online resource; title from digital title page (viewed on June 03, 2020)
Subject Mass media -- Technological innovations
Digital storytelling.
Digital media.
Intermediality.
SOCIAL SCIENCE -- Media Studies.
Digital media
Digital storytelling
Intermediality
Mass media -- Technological innovations
Form Electronic book
Author Alzamora, Geane, author.
Tárcia, Lorena, author
ISBN 1000078523
9780367343057
0367343053
9781000078503
1000078507
9781000078510
1000078515
9781000078527