| Description |
xi, 443 pages : illustrations ; 26 cm |
| Contents |
General introduction Thinking critically about advertising and consumer culture / Joseph Turow and / Matthew P. McAllister -- pt. 1 The rise of commercial and consumer culture. Advertising : the magic system / Raymond Williams The alien past : consumer culture in historical perspective / Susan Strasser "Educate the public!" / Stuart Ewen -- pt. 2 The political economy of advertising. Televised consumption : women, advertisers and the early daytime television industry / Inger L. Stole Dr. Brandreth has gone to Harvard / Ben H. Bagdikian Economic censorship and free speech : the circle of communication between advertisers, media, and consumers / Jef I. Richards and John H. Murphy, II The commodity flow of U.S. children's television / Matthew P. McAllister and J. Matt Giglio -- pt. 3 Creating advertising. Encoding advertisements : the creative perspective / Aidan Kelly, Katrina Lawlor, and Stephanie O'Donahoe Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake / Devin Leonard The outline of Philip Morris : advertising tobacco to gay men / Elizabeth A. Smith and Ruth E. Malone -- pt. 4 Ads and globalization. Gender and advertisements : the rhetoric of globalisation / Maitrayee Chaudhuri The construction of beauty : a cross-cultural analysis of women's magazine advertising / Katherine Frith, Ping Shaw, and Hong Cheng "Just do it," but not on my planet / Robert Goldman and Stephen Papson -- pt. 5 Ads and cultural meaning. Reflections and reviews : an English teacher looks at branding / James B. Twitchell Advertising as capitalist realism / Michael Schudson The spectacular consumption of "true" African American culture : "whassup" with the Budweiser guys? / Eric King Watts and Mark P. Orbe Flabless is fabulous : how Latina and Anglo women read and incorporate the excessively thin body ideal into everyday experience / J. Robyn Goodman -- pt. 6 Ads and politics. Selling democracy : consumer culture and citizenship in the wake of September 11 / Greg Dickinson Political advertising in US presidential campaigns : messages, targeting, and effects / Bruce W. Hardy Campaign USA : with the internet comes a new political "clickocracy" / Jose Antonio Vargas -- pt. 7 Advertising and the active citizen. A new consumerism, 1960-1980 / Gary Cross Pranking rhetoric : "culture jamming" as media activism / Christine Harold Local foreign policy : students and communities join the fray / Naomi Klein -- pt. 8 Ads and the future. The work of being watched : interactive media and the exploitation of self-disclosure / Mark Andrejevic Advertisers and audience autonomy at the end of television / Joseph Turow Every nook and cranny : the dangerous spread of commercialized culture / Gary Ruskin and Juliet Schor Advertising at the edge of the apocolypse / Sut Jhally |
| Summary |
"Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader - an incisive, provocative collection that assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date. The classic and contemporary essays gathered here explore the past, present, and future of advertising - from the early days of print to the World Wide Web and beyond. These selections offer historical, sociological, critical, cultural, and political-economic lenses to explore a wide range of topics - from consumer activism to globalization to the role of ads in the political process. Together, these key readings chart the past, present, and future of advertising, while also examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large. Designed for use in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture. Section and chapter introductions offer valuable historical and critical context, while review questions after each reading will spark classroom debates and challenge students' understanding of key concepts ."--Publisher's website |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Text in English |
| Subject |
Advertising -- Social aspects
|
| Genre/Form |
Aufsatzsammlung
|
|
Aufsatzsammlung.
|
| Author |
Turow, Joseph, editor
|
|
McAllister, Matthew P., editor
|
| LC no. |
2008048806 |
| ISBN |
9780415963299 |
|
041596329X |
|
9780415963305 |
|
0415963303 |
|
