| Description |
1 online resource (6 pages) : map |
| Series |
Human resource management online (text) |
| Summary |
This case study is about SuperDrugz, a mid-sized pharmaceutical company in India. Initially starting off as an entrepreneurial venture, the company had been put in the hands of a professional management group. The new team strove to cultivate a performance culture through strong results-based controls and weeding out non-performers. However, a whistle-blower brought out into the open serious ethical lapses in the company. Shortly after joining as an Area Manager in the country's North Eastern Region, the person found that the team (including his seniors) was adopting unethical/illegal means to meet the high sales targets. Faced with the dilemma of whether to conform to the team or comply with law, he chose the latter. Now the founder of the company had to put in place mechanisms to ensure that everyone in the company complied with the company's code of ethics and the law of the land |
| Notes |
Case code: HROB106 |
|
Title from resource description page (viewed May 26, 2015) |
|
In English |
| Subject |
Personnel management -- Case studies
|
|
Business ethics -- Case studies
|
|
Business ethics.
|
|
Personnel management.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
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