1. Introduction and Overview -- pt. I. Fundamentals -- 2. Models of Innovation -- 3. The Underpinnings of Profits: Assets, Competences, and Knowledge -- 4. Sources and Transfer of Innovation -- pt. II. Strategizing -- 5. Recognizing the Potential of an Innovation -- 6. Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy -- 7. Choosing a Profit Site: Dynamic Competitive Analysis -- 8. Strategic Choice or Environmental Determinism -- 9. Co-opetitors -- 10. Strategies for Sustaining Profits -- pt. III. Implementation -- 11. Financing Entrepreneurial Activity -- 12. Implementation of the Decision to Adopt -- pt. IV. Globalization -- 13. Globalization for Innovations