| Description |
xv, 377 pages : illustrations ; 24 cm |
| Series |
IFT Press |
|
IFT Press series.
|
| Contents |
Ch. 1. Introduction -- Ch. 2. How did the food industry get (from there) to here? / Diane Toops -- Ch. 3. Developing partnerships : using outside resources for product development / Kathleen N. Feicht -- Ch. 4. Building superior R&D organizations / Elizabeth Topp -- Ch. 5. A supplier perspective : superior services and products help change happen / Victoria de la Huerga and Elizabeth Topp -- Ch. 6. One company's perspective on innovation-Starbucks coffee / Lawrence Wu, Jr. -- Ch. 7. Brands : a discussion on the difference between creating good brands and meaningful brands / Johannes Hartmann -- Ch. 8. Market forces : the push-pull of marketing and advertising in the new product business / Jeffrey Ewald and Howard R. Moskowitz -- Ch. 9. Applying processes that accelerate new product development / Hollis Ashman -- Ch. 10. Five years later-looking at how the university prepares someone for a career in food science / Carol McCall, Chow Ming Lee and Soo-Yeun Lee -- Ch. 11. Speed bump or opportunity : innovative packaging and its impact on accelerated product development time / Pamela Eitmant, Clint Haynes and Steve DeHoff -- Ch. 12. Making lemon bars out of lemons : using the power of teamwork to transform concepts to reality / Mary K. Wagner and Leslie J. Herzog -- Ch. 13. Identifying critical steps in the new product development process / Yao-Wen Huang -- Ch. 14. Statistical design : experimental units and proper designs / T. Kassel and J. C. Huang -- Ch. 15. Category appraisal and ingredient search : identifying key sensory factors and product features at the early development stage / Howard R. Moskowitz and Andrea Maier -- Ch. 16. Applications of discriminant and logistic regression analysis for consumer acceptance and consumer-oriented product optimization study / Witoon Prinyawiwatkul and Penkwan Chompreeda -- Ch. 17. Response surface methodology and consumer-driven product optimization / Howard R. Moskowitz and Andrea Maier -- Ch. 18. Accelerating and optimizing new food product design and development-status and state of the industry : do you rent or buy? / Jacqueline H. Beckley, M. Michele Foley, Elizabeth J. Topp, J. C. Huang and Witoon Prinyawiwatkul |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available via the World Wide Web |
| Subject |
Food industry and trade -- Research -- United States.
|
|
Food industry and trade -- United States -- Marketing.
|
|
Food -- Research.
|
|
New products.
|
| Author |
Beckley, Jacqueline H.
|
|
Ebook Library.
|
| LC no. |
2006033054 |
| ISBN |
081380809X (alk. paper) |
|
9780813808093 (alk. paper) |
|
