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Book Cover
E-book
Author Burby, Jason

Title Actionable web analytics : using data to make smart business decisions / Jason Burby, Shane Atchison
Published Indianapolis, IN : Wiley Pub., ©2007

Copies

Description 1 online resource (xxix, 256 pages) : illustrations
Series Sybex serious skills
Serious skills
Contents pt. I. The changing landscape of marketing online -- Ch. 1. The big picture -- Ch. 2. Performance marketing -- pt. II. Shifting to a culture of analysis -- Ch. 3. What "culture of analysis" means -- Ch. 4. Avoiding stumbling points -- pt. III. Proven formula for success -- Ch. 5. Preparing to be data-driven -- Ch. 6. Defining site goals, KPIs, and key metrics -- Ch. 7. Monetizing site behaviors -- Ch. 8. Getting the right data -- Ch. 9. Analyzing site performance -- Ch. 10. Prioritizing -- Ch. 11. Moving from analysis to site optimization -- Ch. 12. Agencies -- Ch. 13. The creative brief -- Ch. 14. Staffing and tuning your Web team -- Ch. 15. Partners -- App. Web analytics "big three" definitions
Summary Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
Print version record
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
Subject Web usage mining.
Data mining.
Internet users -- Statistics -- Data processing
Business enterprises -- Computer networks.
Electronic commerce.
Internet marketing.
Web sites -- Design.
BUSINESS & ECONOMICS -- Information Management.
BUSINESS & ECONOMICS -- Knowledge Capital.
Web usage mining.
Data mining.
Internet users -- Statistics -- Data processing.
Business enterprises -- Computer networks.
Electronic commerce.
Internet marketing.
Web sites -- Design.
Business enterprises -- Computer networks
Data mining
Electronic commerce
Internet marketing
Internet users
Web sites -- Design
Web usage mining
Internet searching.
Form Electronic book
Author Atchison, Shane
ISBN 9780470181133
0470181133