| Description |
xii, 273 pages : illustrations ; 25 cm |
| Series |
Series in communication technology and society |
|
Series in communication technology and society.
|
| Contents |
Machine derived contents note: Contents -- Preface -- CHAPTER 1. The Changing Nature of Human Communication -- Nature of the New Communication Technologies -- Implications for Communication Research -- Welcome to the Information Society -- Changes in the Labor Force -- From Massification to Individualization -- Why Information? Why Now? -- The Research University in the Information Society -- The MCC Moves to Austin -- Governing the Future Information Society -- A Kentucky Farmer Joins the Information Society -- Summary -- CHAPTER 2. What Are the New Communication Technologies? -- Four Eras in the Evolution of Human Communication -- I. Writing -- II. Printing -- III. Telecommunication -- How the Telegraph Impacted Newspapers -- IV. Interactive Communication -- Computer Communication -- Transistors and Semiconductors -- Invention of the Microprocessor -- The Rise of Computer Communication -- Computer Bulletin Boards -- Videotext and Teletext -- Teleconferencing: Electronic Meetings -- Social Presence and Nonverbal Communication -- The New Cable TV -- Satellite Communication -- Qube in Columbus -- Wired Cities -- Summary -- CHAPTER 3. History of Communication Science -- A Personal Perspective -- European Roots: Trade and Simmel -- Four American Roots -- John Dewey: Pragmatism -- Charles Horton Cooley: The Looking-Glass Self -- Robert E. Park and the Chicago School of Sociology -- George Herbert Mead: The Self -- The Engineers of Communication: Claude Shannon and Norbert Wiener -- The Mathematical Theory of Communication -- Shannon's Information Theory -- The Impact of Shannon's Theory -- Norbert Wiener and Cybernetics -- The Yellow Peril -- The Impact of Wiener's Cybernetic Theory -- The Four Founders: Lasswell, Lewin, Hovland, Lazarsfeld -- Harold D. Lasswell: Propaganda Effects -- Kurt Lewin: Gatekeeping -- Carl Hovland: Persuasion Research -- Paul F. Lazarsfeld: Toolmaker -- Wilbur Schramm: Institutionalizer -- Communication Technology and Communication Science -- CHAPTER 4. Adoption and Implementation of Communication Technologies -- Diffusion of Innovations -- What Is Special About the Diffusion of Communication Technologies? -- Diffusion of Home Computers -- Innovation That Failed: The Context System at Stanford University -- Smashing the ATM Wall -- Uses of an Electronic Mail System -- Innovation Clusters and the Hot Market -- Characteristics of the Adopters of the New Media -- The Rapid Diffusion of VCR's -- Naming a New Communication Technology -- The Innovation Process in Organizations -- A Model of the Innovation Process -- The Diffusion of Microcomputers in California High Schools -- Summary -- CHAPTER 5. Social Impacts of Communication Technologies -- From Audience Research to Effects Research -- Past Research on Communication Effects -- The Era of Minimal Effects -- The Era of Conditional Effects -- Process Versus Effects In Communication Research -- A Typology of Impacts -- Unemployment and Social Class -- Silicon Valley Today: The Information Society of Tomorrow? -- Impacts on Inequality -- Communication Technology and Information Gaps -- The Green Thumb in Kentucky -- Gender Inequality in Computer Use -- Computer Romance on DEAFNET -- Information Overload -- Privacy -- Your Bank's Computer Knows a Lot About You -- Decentralization -- Teleworking -- Impacts of a New Medium on Older Media -- Impacts of Television on Radio and Film in the 1950's -- Summary -- CHAPTER 6. New Theory -- Background -- Inadequacies of the Linear Model for Studying Interactive Communication -- Criticism of the Linear Model -- A Convergence Model of Communication -- Units of Analysis, Variables, and Time in the Data-Cube -- Communication Network Analysis -- The Information-Exchange as a Unit of Analysis -- Electronic Emotion: Socio-Emotional Content in Computer Communication -- Time as an Essential Dimension of Communication Behavior -- Studying Interactivity in Computer Bulletin Boards -- Investigating Interactivity -- Summary -- CHAPTER 7. New Research Methods -- New Methods for the Study of New Media -- The Typical Evaluation Research Design -- Shortcomings of Existing Methods -- New Data from New Media -- Types of New Data -- Computer Content Analysis -- Advantages of Computer-Monitored Data -- Disadvantages of Computer-Monitored Data -- Summary -- CHAPTER 8. Application of the New Communication -- Technologies -- Education and Children -- The Home -- Electronic Politics -- The Office -- Applications to Third World Development -- Small Media for a Big Revolution -- Conclusions -- References -- Index |
| Analysis |
Communication systems Technological development |
| Notes |
Includes indexes |
| Bibliography |
Bibliography: pages 247-260 |
| Subject |
Interactive computer systems.
|
|
Interactive videos.
|
|
Telecommunication.
|
|
Teleconferencing.
|
|
Videotex systems.
|
| LC no. |
85027555 |
| ISBN |
002927110X |
|
0029271207 (paperback) |
|
