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Titles (1-9 of 9)
Routledge Studies in Marketing Ser
1
2022
Artificial Intelligence for Marketing Management
Thaichon, Park
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Electronic Resources
2
2021
Brand Management in a Co-Creation Perspective Communication As Constitutive of Brands
Hansen, Heidi
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Electronic Resources
3
2021
Building Corporate Identity, Image and Reputation in the Digital Era
Melewar, T. C
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Electronic Resources
4
2021
Charity Marketing Contemporary Issues, Research and Practice
Hyde, Fran
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Electronic Resources
5
2021
Corporate Heritage Marketing Using the Past As a Strategic Asset
Riviezzo, Angelo
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Electronic Resources
6
2023
Corporate Social Responsibility and Marketing Ethics The Effects of Value-Based Marketing on Consumer Behaviour
Howaniec, Honorata
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Electronic Resources
7
2021
Decoding Coca-Cola A Biography of a Global Brand
Crawford, Robert
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Electronic Resources
8
2020
Driving Consumer Engagement in Social Media Influencing Electronic Word of Mouth
Bianchi, Anna
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Electronic Resources
9
2023
Ethnic Hospitality Marketing Authenticity and Quality Constructions in the Greek Food Industry
Chatzopoulou, Elena
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Electronic Resources
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