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E-book
Author Vyas, V. S., author.

Title Low cost, low-tech innovation : new product development in the food industry / Vijay Vyas
Published London : Routledge, 2015

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Description 1 online resource
Series Routledge studies in innovation, organization and technology ; 36
Routledge studies in innovation, organization and technology ; 36.
Contents 1. Innovation and new product development in the food industry : an overview of international research -- 2. Business innovation : meaning, antecedents, process and consequences -- 3. Methodology -- 4. Context of study I -- 5. Context of study II -- 6. Innovation in case study companies -- 7. New product development in Scotland : a survey -- 8. Conclusions and implications -- 9. Research findings and extant literature : congruence, conflict and implications
Summary "Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful. Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Vendor-supplied metadata
Subject Food industry and trade
Technological innovations.
New products.
TECHNOLOGY & ENGINEERING -- Food Science.
Food industry and trade
New products
Technological innovations
Form Electronic book
ISBN 9781136686603
1136686606
9780203577073
0203577078