Description |
1 online resource |
Series |
Routledge studies in innovation, organization and technology ; 36 |
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Routledge studies in innovation, organization and technology ; 36.
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Contents |
1. Innovation and new product development in the food industry : an overview of international research -- 2. Business innovation : meaning, antecedents, process and consequences -- 3. Methodology -- 4. Context of study I -- 5. Context of study II -- 6. Innovation in case study companies -- 7. New product development in Scotland : a survey -- 8. Conclusions and implications -- 9. Research findings and extant literature : congruence, conflict and implications |
Summary |
"Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful. Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors"-- Provided by publisher |
Bibliography |
Includes bibliographical references and index |
Notes |
Vendor-supplied metadata |
Subject |
Food industry and trade
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Technological innovations.
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New products.
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TECHNOLOGY & ENGINEERING -- Food Science.
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Food industry and trade
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New products
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Technological innovations
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Form |
Electronic book
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ISBN |
9781136686603 |
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1136686606 |
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9780203577073 |
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0203577078 |
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