| Description |
1 online resource (xii, 143 pages) |
| Series |
Routledge studies in innovation, organization and technology ; 32 |
|
Routledge studies in innovation, organization and technology ; 32.
|
| Contents |
Management ideas as commodities -- Studying management idea production -- Sensing the market -- Structural tensions -- Gaining currency -- Practicing and preaching -- Stretching cycles -- Conclusion |
| Summary |
Although there has traditionally been considerable field-level attention on how consultants market their ideas and practices, there is still a lack of research that discusses the earlier intra-organizational phases in the development process. While the present literature provides important insights that enhance our understanding of consulting, the consultancy industry, and the way that consultants present their ideas and services on the market for management solutions, we know relatively little about the way knowledge-based innovations develop within consultancy firms and the mechanisms tha |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Business consultants.
|
|
Management.
|
|
management.
|
|
REFERENCE -- Questions & Answers.
|
|
Business consultants
|
|
Management
|
| Form |
Electronic book
|
| ISBN |
9781134662500 |
|
1134662505 |
|
9781315884103 |
|
1315884100 |
|
9781134662432 |
|
1134662432 |
|
