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Title Revitalising audience research : innovations in European audience research / edited by Frauke Zeller, Cristina Ponte, and Brian O'Neill
Published New York ; London : Routledge, 2015

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Description 1 online resource (viii, 294 pages) : illustrations
Series Routledge studies in European communication research and education ; 5
Routledge studies in European communication research and education ; 5.
Contents Introduction / Frauke Zeller, Cristina Ponte, and Brian O'Neill -- Methodological revitalisation and innovation. Lost in transition? conducting a hybrid ethnography "in" and "out": second life / Katleen Gabriels and Joke Bauwens -- "If you asked me ..." exploring autoethnography as a means to critically: assess and advance audience research / Alexander Dhoest -- Expanding the reach of the interview in audience and reception research: the performative and participatory models of interview / David Mathieu and Maria José Brites -- Software studies and the new audiencehood of the digital ecology / Craig Hight -- Emergent group identity construal in online discussions: a linguistic perspective / Barbara Lewandowska-Tomaszczyk -- Using linguistic ethnography to study techno eliteness of social media audiences / Joke Beyl and Yuwei Lin -- Exploring landscapes of news consumption cross-nationally: the use of q methodology to fuse quantitative and qualitative approaches for increased explanatory power in comparative research / Cédric Courtois, Kim Christian Schrøder, and Christian Kobbernagel -- New fields of research, new challenges from the womb to the tomb: conceptual similarities in studying the youngest and the oldest of audiences / Dafna Lemish and Galit Nimrod -- Grey zones: audience research, moral evaluations and online risk negotiation / Ingunn Hagen and Ana Jorge -- Using and not using social media: what triggers young people's SNS practices? / Christine W. Trültzsch-Wijnen, Sascha Trültzsch-Wijnen and Andra Siibak -- Audiences as socio-technical actors: the "styles" of SNS users / Piermarco Aroldi and Nicoletta Vittadini -- The intermediality of cross-media audiences: the case of digital television / Taisto Hujanen and Seppo Kangaspunta -- Exploring audience activities and their power-relatedness in the digitalised city: diversity and routinisation of people's media relations in the triply articulated urban space /Seija Ridell -- Big data in audience research: a critical perspective / Frauke Zeller
Summary "The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals."-- Publisher's info
Bibliography Includes bibliographical references and index
Notes Print version record
SUBJECT Europa gnd
Subject Mass media -- Audiences -- Research -- Europe
PSYCHOLOGY -- Social Psychology.
Mass media -- Audiences -- Research
Publikumsforschung
Publieksonderzoek.
Massamedia.
Europe
Form Electronic book
Author Zeller, Frauke, editor.
Ponte, Cristina, 1956- editor.
O'Neill, Brian, 1961- editor.
ISBN 9781317649458
1317649451
9781315762821
131576282X