| Description |
1 online resource |
| Series |
Routledge library editions. Advertising ; vol. 10 |
|
Routledge library editions. Advertising ; v. 10
|
| Contents |
Ch. 1. The business of advertising and its utility -- ch. 2. The history of advertising -- ch. 3. The business of mural advertising -- ch. 4. The business of advertising in the press -- ch. 5. The business of advertising by circular -- ch. 6. Art and advertising : the pictorial poster -- ch. 7. The bill-posters' associations and their censorship committees -- ch. 8. The taxation and rating of advertisements -- ch. 9. Restrictions on advertising -- ch. 10. The problem of control |
| Summary |
Annotation The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905 |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Advertising.
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Advertising
|
| Form |
Electronic book
|
| ISBN |
9781136669866 |
|
1136669868 |
|
9780203582466 |
|
0203582462 |
|
9781136670008 |
|
1136670009 |
|
9781136669934 |
|
1136669930 |
|
9781138997714 |
|
1138997714 |
|
0415818001 |
|
9780415818001 |
|
