| Description |
1 online resource (xvi, 248 pages) : illustrations |
| Series |
Routledge international studies in business history ; 19 |
|
Routledge international studies in business history ; 19.
|
| Contents |
Book Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition |
| Summary |
Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the development of trademark law and its influence on brand strategy |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Brand name products -- History
|
|
Trademarks -- History
|
|
Commerce -- History.
|
|
Competition
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Brand name products
|
|
Commerce
|
|
Competition
|
|
Trademarks
|
| Genre/Form |
Electronic books
|
|
History
|
| Form |
Electronic book
|
| Author |
Lopes, Teresa da Silva, 1968-
|
|
Duguid, Paul, 1954-
|
| LC no. |
2009026702 |
| ISBN |
9780203861981 |
|
0203861981 |
|
9781135177331 |
|
1135177333 |
|
9781135177287 |
|
1135177287 |
|
9781135177324 |
|
1135177325 |
|
0415776937 |
|
9780415776936 |
|
9780415635738 |
|
041563573X |
|
1282575996 |
|
9781282575998 |
|
9786612575990 |
|
6612575999 |
|
