| Description |
1 online resource (347 p.) |
| Series |
Routledge Frontiers in the Development of International Business, Management and Marketing Ser |
|
Routledge frontiers in the development of international business, management and marketing ; 5.
|
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Introduction -- Part 1 Culture and Its Requirements -- 1 Intercultural Influences Leading to Implementation Failure in the Russian Automotive Industry -- 2 African Cultural Factors in the Rethinking of Cross-Cultural Management in Africa in Terms of Crossvergence -- 3 The Making of an Innovation: Disentangling Cultural Diversity and Power Relations -- 4 The Introduction of the English Language in an Italian Multinational Company: A Response to Constraints Caused by Rapid Internationalization |
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5 The International Culture of the Researcher in International Management: The Chicken and the Egg -- Part 2 Partnerships and Open Internationalization -- 6 Collaborative Practices of SMEs for the Purpose of Internationalization: A Review of the Literature -- 7 How Do Medium-Sized Companies Develop Their Business Network on an International Scale? The Case of Gerflor -- 8 The Role of Proximities in the Development of Wine Tourism Practices: The Cases of the Provence-Alpes-Côte d'Azur Region and South Australia |
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9 The International Dynamics of Competitive Clusters: Different Insights and Perspectives (2005-2015) -- Part 3 Seeking International Efficiency -- 10 Coordination and Control of Multinational Companies: A Literature Review -- 11 Internationalization Decision Models of International New Ventures -- 12 For a Critical Approach to Corporate Social Responsibility in Africa: The Case of the Gold Mining Sector -- 13 Reopening of Stock Markets and Efficiency: The Case of Central and Eastern Europe |
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14 Facing the Innovation-Export Paradox: Lessons From Innovative SMEs Operating in Small Domestic Markets -- Conclusion -- List of Contributors -- Editors -- Index |
| Notes |
Description based upon print version of record |
| Form |
Electronic book
|
| Author |
Very, Philippe
|
| ISBN |
9781000347494 |
|
1000347494 |
|
