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Book Cover
E-book
Author Aliekperov, Adyl.

Title The Customer Experience Model
Published Milton : Taylor & Francis Group, 2020
Online access available from:
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Description 1 online resource (119 p.)
Series Routledge Focus on Business and Management Ser
Routledge Focus on Business and Management Ser
Contents Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- 1 Introduction -- 2 Research Design -- Aim of the Study -- Study Objectives to Attain the Aim -- Object of the Study -- Subject of the Study -- Hypothesis of the Study -- Data Collection Techniques -- The Main Value of the Research -- Abbreviations -- Analysis of the Notions -- 3 Analysis of the Marketing Concepts -- "Marketing Myopia" by Theodore Levitt -- "Direct Marketing" by Lester Wunderman -- "Relationship Marketing" by Leonard Berry
"Holistic Marketing" by Philipp Kotler and Kevin Lane Keller -- Conclusions -- 4 Holistic Marketing as the Basis of Effective Customer Experience Creation -- Internal Marketing -- Integrated Marketing -- Product or Service Marketing -- Relationship Marketing -- Performance Marketing -- Conclusions (Customer Experience Model as a New Marketing Concept) -- 5 Empirical Verification of the Customer Experience Model Using the Example of Amazon -- Internal Marketing -- Integrated Marketing -- Product or Service Marketing -- Relationship Marketing -- Performance Marketing -- Conclusions
6 Concluding Remarks -- References -- Index
Notes Description based upon print version of record
Form Electronic book
ISBN 1000195198
9781000195194