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Book Cover
Author Anker, Thomas Boysen, author

Title Truth in marketing : a theory of claim-evidence relations / Thomas Boysen Anker
Published London ; New York : Routledge, Taylor & Francis Group, 2016


Description 1 online resource (x, 129 pages)
Series Routledge focus on business and management
Routledge focus on business and management
Contents 1. Specifying the domain -- 2. The classical pragmatic theory of truth -- 3. The correspondence criterion of truth -- 4. The coherence criterion of truth -- 5. The instrumental criterion of truth -- 6. Alethic pluralism
Summary "Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not ... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR."--Publisher's description
Bibliography Includes bibliographical references (pages 111-123) and index
Notes Print version record
Subject Deceptive advertising.
Marketing -- Moral and ethical aspects
BUSINESS & ECONOMICS -- Business Ethics.
Deceptive advertising
Marketing -- Moral and ethical aspects
Genre/Form dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Form Electronic book
ISBN 9781317535065