| Description |
1 online resource (244 pages) |
| Series |
Routledge contemporary South Asia series ; 74 |
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Routledge contemporary South Asia series ; 74.
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| Contents |
Cover; Title Page; Copyright Page; Table of Contents; Notes on contributors; Introduction; PART I Discourses and narratives of enterprise culture; 1 'We are like this only': aspiration, jugaad, and love in enterprise culture; 2 Fantasies of transformation: education, neoliberal self-making, and Bollywood; 3 Creating enterprising subjects through skill development: the network state, network enterprises, and youth aspirations in India; 4 New spiritualism and the micro-politics of self-making in India's enterprise culture; PART II Embedding enterprise culture in society |
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5 Shrink-wrapped souls: managing the self in India's new economy6 The embodiment of professionalism: personality-development programmes in New Delhi; 7 Motivating Madhu: India's SEZs and the spirit of enterprise; 8 Reality TV in India and the making of an enterprising housewife; PART III Contestations and contradictions of enterprise culture; 9 Aspirational regimes: parental educational practice and the new Indian youth discourse; 10 Youth and the practice of IT enterprise: narratives of the knowledge society and the creation of new subjectivities amongst Bangalore's IT aspirants |
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11 The fractured spaces of entrepreneurialism in post-liberalization India12 Margins and mindsets: enterprise, opportunity, and exclusion in a market town in Madhya Pradesh; Bibliography; Index |
| Summary |
The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India's enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the ma |
| Bibliography |
Includes bibliographical references (pages 222-236) and index |
| Notes |
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL |
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Print version record |
| Subject |
Industries -- Social aspects -- India
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Entrepreneurship -- India
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Neoliberalism -- India
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BUSINESS & ECONOMICS -- Industries -- General.
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Entrepreneurship
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Industries -- Social aspects
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Neoliberalism
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India
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| Form |
Electronic book
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| Author |
Gooptu, Nandini.
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| ISBN |
9781134511792 |
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1134511795 |
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1306112435 |
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9781306112437 |
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9781134511860 |
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1134511868 |
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9781315889795 |
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131588979X |
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