| Description |
1 online resource (491 p.) |
| Series |
Routledge Companions in Marketing, Advertising and Communication Ser |
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Routledge Companions in Marketing, Advertising and Communication Ser
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| Contents |
Cover -- Endorsement -- Half Title -- Series -- Title -- Copyright -- Contents -- List of illustrations -- Foreword -- Acknowledgements -- UNIT I Introduction: Assessing the discipline to envision a critical, radical, inclusive public relations future -- UNIT II Public relations' conceptual underpinning -- 1 Toward better global thinking through Latin America's understanding of public relations -- 2 Public relations ethics from advocacy to ethical leadership -- 3 Public relations and the racial reckoning: Exploring race, activism, and Black Lives Matter |
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4 Public relations history impacts the present and the future -- 5 Revisiting intersectionality: The stray, strain, and performativity of social identity dimensions in public relations over the past decade -- 6 Public relations and the law -- UNIT III Theorizing the discipline -- 7 Paradigm shifts in public relations theory -- 8 The situational theory of problem solving (STOPS): Past, present, and future -- 9 A sociological lens on public relations -- 10 The eclipse of trust and systemic vulnerability: Theorizing crises in an increasingly complex world |
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11 The cultural-economic model of public relations theory and practice -- 12 Public relations in a post-truth world -- UNIT IV Building the practice -- 13 Media relations today -- 14 More substance, fewer half-truths: A critique of image, promotion, and propaganda in public relations -- 15 Tracing the evolution of public relations education -- 16 PR girls and spin doctors: The public relations profession in popular culture -- 17 Measurement, evaluation + learning (MEL): New approaches for insights, outcomes, and impact -- 18 Is communication integration good for public relations? |
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UNIT V Public relations as social responsibility -- 19 Stakeholder networks and corporate social responsibility -- 20 Public relations and social responsibility: For-profit and nonprofit perspectives -- 21 Public relations and sustainability across the African continent: Using Afro-centric philosophies to remember what's been "forgotten or lost" -- 22 Public affairs and lobbying: Public relations and the unequal contests to construct the public interest -- 23 Public relations as responsible persuasion: Activism and social change |
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UNIT VI Public relations tools: Social media, artificial intelligence, and analytics -- 25 Mobile first: Public relations in an evolving digital landscape -- 26 Artificial intelligence and public relations: Growing opportunities, questions, and concerns -- 27 "Big data" analytics: Technology, tools, and strategic change -- UNIT VII Public relations moving forward -- 28 Evolving our conceptualizations of "publics" and "the public" to reimagine public relations and sustain democratic society -- 29 Public relations practice equipped for the future: Evolution or radical change? |
| Notes |
Description based upon print version of record |
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30 The public strikes back: Subaltern organizing and in surgentpublic relations |
| Form |
Electronic book
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| Author |
Place, Katie R
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Weaver, C. Kay
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| ISBN |
9781000728903 |
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1000728900 |
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