Title English for business communication / Mable Chan

Published London : Routledge, 2020

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Description 1 online resource Series Routledge Applied English Language Introductions Ser Routledge Applied English Language Introductions Ser Contents Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- Acknowledgements -- 1 Written and spoken communication in the workplace -- Questions for reflection -- Needs analysis -- Introduction -- Outline of the different chapters -- Post­reading activities -- 2 Features of business communication -- Questions for reflection -- Introduction -- Why should business English be concise and simple? Why the above features? -- Post­reading activities -- 3 Email and emerging social media for different communicative purposes -- Questions for reflection -- Introduction Writing effective email messages -- Common errors in email writing made by second language learners -- Concluding tips for sending email -- Emerging use of Enterprise Social Media (ESM) -- Perception of employers and employees towards use of social media -- Post­reading activities -- 4 Conveying negative and goodwill messages -- Questions for reflection -- Introduction -- Negative messages -- Goodwill messages -- Post-reading activities -- 5 Persuasive messages: Sales correspondence and job applications -- Questions for reflection -- Introduction Persuasive strategies: Aristotle's three modes of persuasion -- Persuasive strategies: Six weapons of influence -- Steps to prepare for persuasion -- Two approaches in preparing persuasive messages -- Analysis of persuasive messages -- Sales correspondence -- Job application letters -- Post­reading activities -- 6 Persuasive messages: Enquiry and invitation messages -- Questions for reflection -- Introduction -- Enquiry messages -- Invitation messages -- Move structure comparison between sales correspondence and invitation messages -- Post­reading activities -- 7 Formal business reports/proposals Questions for reflection -- Introduction -- Overall structure of business reports -- Use of language in discussing findings -- Writing the conclusion -- Writing recommendations -- Essential skills required: (1) Describing trends -- Essential skills required: (2) Comparing and contrasting -- Proposals -- Post­reading activities -- 8 Making oral presentations -- Questions for reflection -- Introduction -- Planning your presentation -- Organising your presentation: Introduction -- Organising your presentation: Conclusion -- Persuasive speech -- Delivering your presentation Wrap­up: Importance of presentation skills -- Post­reading activities -- 9 Socialisation -- Questions for reflection -- Introduction -- Roles of small talk -- Analyses of the Small Talk at Work sub­corpus (STW) -- Expressions used for small talk involving different topics -- Use of slang and informal expressions -- Role of non­verbal communication -- Post­reading activities -- 10 Business meetings and negotiations -- Questions for reflection -- Introduction -- Challenges and difficulties in having meetings -- Role of the chair -- Openings and closings -- Turn taking -- Topic progression Summary This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting "This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today."--Provided by publisher Bibliography Includes bibliographical references and index Notes Mable Chan works in the Department of Englishat The Hong Kong Polytechnic University as a research assistant professor. She obtained her BA (Hons) in English and Translation, MPhil in English (General/Applied Linguistics), and Postgraduate Diploma in Education (The Chinese University of Hong Kong), as well as aPhD in Language and Linguistics (University of Essex, UK). Her research interests are second language acquisition using the generative grammar framework, applied linguistics andprofessional and business communication Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL Subject English language -- Business English. Business writing. Business report writing. EDUCATION -- Bilingual Education. LANGUAGE ARTS & DISCIPLINES -- Linguistics. Business report writing Business writing English language -- Business English Form Electronic book ISBN 9781351060028 1351060023 9781351060035 1351060031 9781351060004 1351060007 1351060015 9781351060011

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