| Description |
1 online resource (181 pages) |
| Series |
Routledge Studies in New Media and Cyberculture Ser |
|
Routledge Studies in New Media and Cyberculture Ser
|
| Contents |
Cover; Half Title; Series Page; Title Page; Copyright Page; Dedication; Contents; List of Figures; List of Tables; Preface/Foreword; 1 Dawkins Revisited: A Brief History of the Term Meme and Its Function; Memes and Viral Media; Bridging the Viral Divide; Memes as a Cultural Commodity; Memes and Culture; It Doesn't Meme What You Think; Memes and Internet Memes; Memes and the Role of Remix; You Can't Touch My Meme; Attention and Reproducibility; An Elaboration of Shifman's Typology of Memetic Dimension; Applying the Elaboration of Shifman's Model to Image-Based Memes; Introduce the Internet |
|
2 The Discursive Power of Memes in Digital CultureDigital Culture; Older Fears and New Rationalities; The Power of Discourse; Discourse as Ideology; Ideology; Ideology and Internet Memes; Semiotics; Semiotics and Internet Memes; Intertextuality; Intertextuality and Internet Memes; 3 Memes as Genre; Artifacts of Digital Culture; Genre; Toward a Genre Development of Memes: Structuration Theory; Structures and Systems; Duality of Structure; Maintenance, Elaboration, Modification: A Genre Development of Memes; Spreadable Media; Emergent Meme; Internet Meme; Distracted Boyfriend |
|
The Most Interesting Man in the WorldStructuration in the Context of Internet Memes; Concluding Discussion; Do All Memes Follow the Genre Development?; 4 Political Memes; Technological Affordances and Ideological Practice; International Research into Internet Memes; Jokerizing Obama: Appropriations of Meaning; Obama as Joker, Trump as Joker?; What Exactly is a Political Meme?; Spain (and Catalonia); Gamifying Political Discourse; Tabarnia: The Parody which begat the Real; Russia: Strategic Relativism and the Politics of Eternity; Interference in 2016 |
|
Russia's 2018 Election: Participatory Culture or Political Malaise?Comparative Analysis; China, and the Question of Censoring Internet Memes; Crushing Criticism or Internet Sovereignty?; Elevation of the Semiotic: The China Dream; If You Don't Like Reality, Change It; 5 Commercially Motivated Strategic Messaging and Internet Memes; Commercial Usage of Memes and Copyright; Viral, by Design?; Where's the Beef? Wendy's Commercial as an Early Example of Viral Media; The Role of Cool in Strategic Uses of Internet Memes; Numa Numa Guy and the Geico Lizard |
|
Virgin Media, Vitamin Water, and the Success KidDelta Airline's Internetest Safety Video; Concluding Discussion; 6 Audience; Audiences and the Reception of Content, Historically; Beyond Effects: Uses and Gratifications; Stuart Hall: Dominant, Negotiated, and Oppositional Decoding; Toward a Meme-Centric Understanding of Audience; Media Narratives, Television, and Internet Memes; Postmodern Tendencies of Television and Internet Memes; Internet Memes and the Imagined Audience; 7 Identity; Essentialism and Constructivism; Temporality and Instability of Identity |
| Notes |
The Babadook: Horror Movie Monster as a Gay Icon? |
|
Print version record |
| Subject |
Memes.
|
|
Digital communications.
|
|
Social media and society.
|
|
Intercultural communication.
|
|
memes (Internet)
|
|
Social media and society
|
|
Digital communications
|
|
Intercultural communication
|
|
Memes
|
| Form |
Electronic book
|
| ISBN |
9780429960505 |
|
0429960506 |
|
