The environment of international tourism -- The international tourism industry -- Tourism demand -- Methods of operation -- The international marketing of tourism -- Finance & control -- Organization & staffing -- Research & innovation -- Corporate strategies -- The future
Summary
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues:the impact of environmental issues on tourism managementtourism demand and forecastingthe key methods of oper
