Title Marketing for the developing company / John Winkler

Published London : Routledge, 2015

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Description 1 online resource Series Routledge library editions. Marketing ; volume 27 Routledge library editions. Marketing ; volume 27. Contents pt. 1. The how and why of marketing -- pt. 2. The measurement of marketing -- pt. 3. Planning for marketing -- pt. 4. Marketing communications Bibliography Includes bibliographical references Subject Marketing. Marketing marketing. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Marketing Form Electronic book ISBN 1322211868 9781322211862 9781317646075 131764607X 9781315761732 1315761734 9781317646051 1317646053 9781317646068 1317646061 1138792810 9781138792814 9781138980457 1138980455

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