Cover; Research in Consumer Behavior; Contents; List of Contributors; Acculturation of Hispanic College Students; Identifying Grocery Coupon-Prone Customers: A Household Demographics Perspective; Inscribing the Personal Myth: The Role of Tattoos in Identification; Consumer Socialization Revisited; Metaphors of Self and Self-Gifts in Interdependent Cultures: Narratives from Hong Kong; Exploring How Role-Identity Development Stage Moderates Person-Possession Relations; The Role of Attribute Order and Number Effects in Consumers' Multiattribute Preferential Decisions
Summary
Presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods
