| Description |
xxi, 744 pages : illustrations ; 29 cm + 1 CD-ROM (4 3/4 in.) |
|
4 3/4 in |
| Series |
The McGraw-Hill/Irwin series. Operations and decision sciences |
|
Irwin/McGraw-Hill series in operations and decision sciences.
|
| Contents |
Pt. I. Introduction to Business Research -- 1. Research in Business -- App. 1a. How the Research Industry Works -- 2. Ethics in Business Research -- 3. Thinking like a Researcher -- 4. The Research Process: An Overview -- 5. Clarifying the Research Question through Secondary Data and Exploration -- App. 5a. Bibliographic Database Searches -- App. 5b. Advanced Searches -- Pt. II. The Design of Research -- 6. Research Design: An Overview -- 7. Qualitative Research -- 8. Observation Studies -- 9. Surveys -- 10. Experiments -- App. 10a. Complex Experimental Designs -- App. 10b. Test Markets -- Pt. III. The Sources and Collection of Data -- 11. Measurement -- 12. Measurement Scales -- 13. Questionnaires and Instruments -- App. 13a. Crafting Effective Measurement Questions -- App. 13b. Pretesting Options and Discoveries -- 14. Sampling -- App. 14a. Determining Sample Size -- Pt. IV. Analysis and Presentation of Data -- 15. Data Preparation and Description -- App. 15a. Describing Data Statistically -- 16. Exploring, Displaying, and Examining Data -- 17. Hypothesis Testing -- 18. Measures of Association -- 19. Multivariate Analysis: An Overview -- 20. Presenting Insights and Findings: Written and Oral Reports -- Cases -- App. A. Business Research Requests and Proposals (with Sample RFP) -- App. B. Focus Group Discussion Guide -- App. C. Nonparametric Significance Tests -- App. D. Selected Statistical Tables |
| Summary |
Part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (pages 682-704) and indexes |
| Notes |
System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent |
| Subject |
Industrial management -- Research.
|
| Author |
Schindler, Pamela S.
|
| LC no. |
2005050520 |
| ISBN |
0072979232 alkaline paper |
|
0073214876 text w/CD-ROM |
|
0072979267 student CD-ROM |
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