| Description |
xi, 68 pages : illustrations ; 30 cm |
| Series |
RIRDC publication, 1440-6845 ; no. 07/108 |
|
RIRDC publication ; no. 07/108
|
| Summary |
"This study scopes the information communication and internet technology (ICT) capabilities adopted by small-to-medium scale enterprises (SMEs) in the food industry in Australia; evaluates whether, and if so, how food SMEs have maintained their traditional strengths in relationship bonding with customers, suppliers and employees in the ICT business environment; and analyses the strategies and actions that food SMEs have to implement to become competitive in the ICT business environment without loosing their traditional strengths in relationship bonding with their customers, suppliers and employees. "--RIRCD website |
| Notes |
"RIRDC Project no. VUT 5A" |
|
"September 2008" |
|
"RIRDC innovation for rural Australia"--Cover |
| Bibliography |
Bibliography: pages 58-68 |
| Audience |
"The report is targeted at owners and managers of small-to-medium scale food enterprises - processors, packers, distributors with annual turnover in excess of $5 million; consultants providing strategic marketing and management support and information and communication technology consultants; academics and researchers; people involved in advising on and developing SME policies."--RIRDC website |
| Notes |
2008 Rural Industries Research and Development Corporation |
| Subject |
Produce trade -- Australia.
|
|
Business enterprises -- Australia.
|
|
Marketing -- Australia.
|
|
Electronic commerce -- Australia.
|
| Author |
Rural Industries Research and Development Corporation.
|
|
Rural Industries Research and Development Corporation. Rural People amd Learning Systems Research and Development Program
|
| ISBN |
174151505X |
|
