| Description |
v, 186 pages : illustrations ; 24 cm |
| Series |
Marketing in action series |
|
Marketing in action series.
|
| Contents |
Ch. 1. Why all Businesses Need to Think International -- Ch. 2. The Route to Market -- Ch. 3. Getting the Information -- Ch. 4. Planning for International Markets -- Ch. 5. Managing the Strategic Level of Involvement - Exporting Directly and Indirectly -- Ch. 6. Managing the Strategic Level of Involvement in Production Overseas -- Ch. 7. What Should we Sell? Product Policy in International Marketing -- Ch. 8. What Should we Charge? -- Ch. 9. Promotion: Marketing Communications - Talking to our Customers -- Ch. 10. International Distribution and Logistics -- Ch. 11. A Pro Forma for International Marketing -- Ch. 12. World Trade Infrastructure |
| Summary |
"This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world."--Book jacket. "The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike."--Book jacket |
| Notes |
Includes index |
| Bibliography |
Bibliography: pages [177-180] |
| Subject |
Export marketing -- Handbooks, manuals, etc.
|
|
Export marketing.
|
|
Strategic planning -- Handbooks, manuals, etc.
|
| Genre/Form |
Handbooks and manuals.
|
| Author |
Housden, Matthew.
|
| ISBN |
0749422467 |
|
