| Description |
xiv, 406 pages : illustrations ; 24 cm |
| Contents |
Contents Sect. 1 New Media And Marketing In The 21st Century -- Ch. 1 The Media Game-Changers -- Ch. 2 DigiMarketing: The New Imperative -- Sect. 2 Digital Channels -- Ch. 3 The Web -- Ch. 4 Internet Media: Display, Search, Affiliates and Sponsorships -- Ch. 5 Email and Viral Marketing -- Ch. 6 Mobile Platforms -- Ch. 7 Games: The New Hollywood -- Ch. 8 Consumer-Created Content -- Ch. 9 Digital Signage -- Ch. 10 Television Reinvented - IPTV -- Sect. 3 A DigiMarketing Planning Framework -- Ch. 11 Phase 1 - Defining a Participant Print and Goals -- Ch. 12 Phase 2 - Creating Your Digital Platform -- Ch. 13 Phase 3 - Generating Awareness and Influence -- Ch. 14 Phase 4 - Harnessing Data, Analytics, and Optimization -- Conclusion: Stay Connected |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Internet marketing.
|
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Social media -- Marketing.
|
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Strategic planning.
|
| Author |
Fenwick, Ian, 1949-
|
| LC no. |
2008297650 |
| ISBN |
9780470822319 (hbk.) |
|
0470822317 (hbk.) |
|
