| Description |
1 online resource |
| Contents |
Cover -- Book title -- Copyright -- Contents -- How to use this book -- Acknowledgements -- Theme 1 Marketing and people -- Section 1.1 Meeting customer needs -- 1 Introduction to marketing -- 2 The market -- 3 Market research -- 4 Market positioning -- Section 1.2 The market -- 5 Demand -- 6 Supply -- 7 Markets and equilibrium -- 8 Price elasticity of demand -- 9 Income elasticity of demand -- Section 1.3 Marketing mix and strategy -- 10 Product and service design -- 11 Branding and promotion -- 12 Pricing strategies -- 13 Distribution -- 14 Product life cycle and portfolio |
|
15 Marketing strategy -- Section 1.4 Managing people -- 16 Introduction to managing people -- 17 Approaches to staffing -- 18 Recruitment, selection and training -- 19 Organisational design -- 20 Motivation in theory (non-financial techniques) -- 21 Motivation in practice -- 22 Leadership -- Section 1.5 Entrepreneurs and leaders -- 23 Role of an entrepreneur -- 24 Entrepreneurial motives and characteristics -- 25 Business objectives -- 26 Forms of business -- 27 Business choices -- 28 Moving from entrepreneur to leader -- Theme 2 Managing business activities -- Section 2.1 Raising finance |
|
29 Introduction to finance -- 30 Sources of finance: internal and external -- 31 Liability and finance -- 32 Planning -- Section 2.2 Financial planning -- 33 Sales forecasting -- 34 Sales, revenue and costs -- 35 Break-even -- 36 Budgets -- Section 2.3 Managing finance -- 37 Profit -- 38 Liquidity -- 39 Business failure -- Section 2.4 Resource management -- 40 Introduction to resource management -- 41 Production, productivity and efficiency -- 42 Capacity utilisation -- 43 Stock control -- 44 Quality management -- Section 2.5 External influences -- 45 Economic influences -- 46 Legislation |
|
47 The competitive environment -- Theme 3 Business decisions and strategy -- Section 3.1 Business objectives and strategy -- 48 Corporate objectives -- 49 Corporate strategy -- 50 Ansoff's Matrix -- 51 SWOT analysis -- 52 Impact of external influences -- 53 The competitive environment -- Section 3.2 Business growth -- 54 Growth -- 55 Organic growth -- 56 Mergers and takeovers -- 57 Reasons for staying small -- Section 3.3 Decision-making techniques -- 58 Quantitative sales forecasting -- 59 Investment appraisal -- 60 Decision trees -- 61 Critical Path Analysis (CPA) |
|
Section 3.4 Influences on business decisions -- 62 Corporate influences -- 63 Corporate culture -- 64 Shareholders versus stakeholders -- 65 Business ethics -- Section 3.5 Assessing competitiveness -- 66 Interpretation of financial statements -- 67 Ratio analysis -- 68 Human resources -- Section 3.6 Managing change -- 69 Causes and effects of change -- 70 Key factors in change -- 71 Scenario planning -- Theme 4 Global business -- Section 4.1 Globalisation -- 72 Growing economies -- 73 China versus India -- 74 Business potential in Africa -- 75 International trade and business growth |
| Summary |
Ian Marcousé's accessible and engaging textbooks brought together in one updated volume covering everything your students need to know for the Pearson Edexcel A level Business specification. - Breaks content down into short, clear chapters - covering all topics in the depth students need - Updated business examples throughout the text and in end of unit case studies bring the subject to life - A range of questions and activities provide students with the opportunity to apply what they know and practise questions - Builds students' confidence with key terms used in context and compiled in an ac |
| Notes |
A-level |
|
Description based on CIP data; resource not viewed |
|
Print version record |
| Subject |
Industrial management.
|
|
Industrial management
|
| Form |
Electronic book
|
| Author |
Hammond, Andrew, 1971 March 6- author.
|
|
Watson, Nigel, author
|
| ISBN |
9781510452763 |
|
1510452761 |
|
9781510452770 |
|
151045277X |
|
