| Description |
x, 436 pages : illustrations ; 20 cm |
| Series |
Oxford paperback reference series |
|
Oxford paperback reference.
|
| Summary |
An accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), and leading marketing theories and concepts |
| Notes |
"First and updated editions published as Collins Internet-linked Dictionary of Marketing"-T.p. verso |
| Subject |
Marketing -- Dictionaries.
|
| Genre/Form |
Dictionaries.
|
| ISBN |
9780199590230 |
|
0199590230 |
|
