Title Overseas marketing from Australia / Ian M. Cooke

Published Morningside, Qld. : Australian Institute of Export, [1991] ©1991

Copies

Location	Call no.	Vol.	Availability
MELB	658.848 Coo/Omf		AVAILABLE

Description 385 pages : illustrations ; 24 cm Contents Ch. 1. The Domain of Overseas Marketing -- Ch. 2. Overseas Marketing Planning -- Ch. 3. Collection and Analysis of Overseas Market Information -- Ch. 4. Market Entry Methods -- Ch. 5. Pricing for Overseas Markets -- Ch. 6. Overseas Product Considerations -- Ch. 7. Promotion in Overseas Markets -- Ch. 8. International Physical Distribution -- Ch. 9. Financing Overseas Marketing -- Ch. 10. Organisational Structures for Overseas Marketing Notes Cover title Issuing Body At head of cover title: The Australian Institute of Export Subject Export marketing -- Australia -- Management. Export marketing -- Australia. Marketing -- Australia. SUBJECT Australia -- Commerce. http://id.loc.gov/authorities/subjects/sh2008114305 Author Cooke Ian M Australian Institute of Export ISBN 0646018906

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