| Description |
x, 146 pages : illustrations ; 24 cm |
| Contents |
Ch. 1. Introduction to the World Wide Web and Online Advertising -- Ch. 2. The Internet Economy -- Ch. 3. Online Ads: What They Are and How They Are Priced -- Ch. 4. Online Advertising Opportunities -- Ch. 5. Web Ratings and Measurement -- Ch. 6. Agency Presence Online -- Ch. 7. Banner Design and Banner Awards -- App. Web Site URLs |
| Summary |
"Throughout this book, you'll find: a multitude of links and screen shots to make the text more understandable and to experience examples in the proper context; an extensive glossary and an appendix of relevant web links; current sources that include trade periodicals, daily newspapers, academic journals, magazines, industry newsletters, conference presentations and, of course, the Web itself; and coverage of topics such as the history of online advertising, agency presence online, buying and selling advertising online, Web rating and measurement, Web advertising design, and awards for Web advertising."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references |
| Subject |
Internet advertising.
|
| Author |
Medoff, Norman J.
|
| LC no. |
00041625 |
| ISBN |
0205318754 |
|
