| Description |
xxxvi, 564 pages : illustrations ; 26 cm |
| Series |
LEA's communication series |
|
LEA's communication series.
|
| Contents |
A theoretical framework for global public relations research and practice / Krishnamurthy Sriramesh / Dejan Verčič -- Public relations in mainland China : an adolescent with growing pains / Ni Chen / Hugh M. Culbertson -- Sharing the transformation : public relations and the UAE come of age / Badran A. Badran / Judy VanSlyke Turk / Timothy N. Walters -- An overview of public relations in Japan and the self-correction concept / Takashi Inoue -- Becoming professionals : a portrait of public relations in Singapore -- Professionalism and diversification : the evolution of public relations in South Korea / Yungwook Kim -- Public relations in Australasia : friendly rivalry, cultural diversity, and global focus / Judy Motion / Shirley Leitch / Simon Cliffe -- Public relations in South Africa : from rhetoric to reality / Ronél Rensburg -- Public relations in Egypt : practices, obstacles, and potentials / Kevin L. Keenan -- From literary bureaus to a modern profession : the development and current structure of public relations in Germany / Günter Bentele / Stefan Wehmeier -- Public relations in the Polder : the case of the Netherlands / Betteke van Ruler -- Public relations in Sweden : a strong presence increasing in importance / Bertil Flodin -- Public relations in an economy and society in transition : the case of Poland / Ryszard Lawniczak / Waldemar Rydzak / Jacek Trębecki -- Public relations in a corporativist country : the case of Slovenia / Dejan Verčič -- The development of public relations in Russia : a geopolitical approach / Katerina Tsetsura -- Public relations in the United States : a generation of maturation / Larissa A. Grunig / James E. Grunig -- Public relations in Brazil : practices and education in a South American context / Juan-Carlos Molleda / Andréia Athaydes / Vivian Hirsch -- Public relations in Chile : searching for identity amid imported models / Maria Aparecida Ferrari -- Transnational public relations by foreign governments / Michael Kunczik -- Public information in the UNESCO : toward a strategic role / Vincent Defourny -- Managing sustainable development in sub-Saharan Africa : a communication ethic for the global corporation / Cornelius B. Pratt -- Serving public relations globally : the agency perspective / Amy Rudgard -- Public relations of movers and shakers : transnational corporations / Dejan Verčič -- Nongovernmental organizations and international public relations / Ana Tkalac / Jurica Pavicic -- The missing link : multiculturalism and public relations education / Krishnamurthy Sriramesh |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Public relations -- Cross-cultural studies -- Handbooks, manuals, etc.
|
|
Intercultural communication -- Handbooks, manuals, etc.
|
| Genre/Form |
Aufsatzsammlung
|
|
Handbooks and manuals.
|
|
Handbooks and manuals.
|
| Author |
Sriramesh, Krishnamurthy.
|
|
Verčič, Dejan.
|
| LC no. |
2003048349 |
| ISBN |
0805839232 paperback |
|
0805839224 |
|
