| Description |
xvi, 274 pages : illustrations ; 24 cm |
| Contents |
Machine derived contents note: Part One: Introduction -- Racial Diversity in the Land of Majority Rule -- Communication Media and Society -- Part Two: Entertainment Media Portrayals -- From the Live Stage to Hollywood before World War II -- Movies and TV from World War II to the Brink of a New Century -- Part Three: Nonentertainment Media Portrayals -- Advertising -- The Media's Not-So-Silent Partner -- Public Relations -- An Opportunity to Influence the Media -- The Press -- Adding Color to the News -- Part Four: Strategies For Coping -- History -- Journalism's Colorful Firsts -- Access -- Developing a Multicultural Workforce -- Advocacy -- Pressuring the Media to Change -- Part Five: Conclusion -- Class Communication in Multicultural America |
| Summary |
This updated text, Race, Multiculturalism, and the Media, illustrates how, in the past decade, much has changed, yet much still remains the same. Recent developments in the participation, representation, and activism of Latinos, African Americans, Native Americans, and Asian Americans as they have been played out through various media are interwoven throughout the text. The authors thoroughly examine the various forms of the media: film, television, radio, newspaper, magazine - including advertising and a new chapter on public relations |
| Notes |
Rev. ed. of: Minorities and media : diversity and the end of mass communication. c1985 |
| Bibliography |
Includes bibliographical references (pages 263-264) and index |
| Subject |
Multiculturalism in mass media.
|
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Mass media and minorities -- United States.
|
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Multiculturalism -- United States.
|
| Author |
Gutiérrez, Félix.
|
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Wilson, Clint C., II.
Minorities and media
|
| LC no. |
95013492 |
| ISBN |
0803946287 c alkaline paper |
|
0803946295 paperback alkaline paper |
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