| Description |
207 pages : illustrations ; 23 cm |
| Contents |
A Description of the Field -- Design and Communication -- The Designer and Other Professionals -- "Graphic Design" versus "Visual Communication Design" -- The Presence of the Designer in the Message -- Information, Redundancy, and Noise -- Reality and Creativity -- Creativity and Communication -- Communication and Aesthetics -- The Main Purpose of Visual Communication Design -- Historical Context -- The Nineteenth Century -- The Twentieth Century -- The Design of Typefaces -- Design Principles: Functional Requirements -- Perception and Meaning -- Language and Signification -- Communication -- Aesthetics -- Methods and Planning -- Design Methods -- The Design Process -- The Practice: Professional Areas -- Design for Information -- Design for Persuasion -- Design for Education -- Design for Administration -- Elements and Systems -- Two Dimensions, Three Dimensions, and Movement -- Computer Technologies and Communication Design -- The Computer as a Production Tool -- Design for Electronic Media -- Culture and Society |
| Summary |
"This comprehensive work will give students a firm grasp of the theory and practice of communication design. It will inspire them to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. Complete with practical examples, case studies, and cutting-edge research, this primer is a springboard to integrated, contemporary communication design."--Jacket |
| Bibliography |
Includes bibliographical references (pages 191-196) and index |
| Subject |
Commercial art.
|
|
Graphic arts.
|
|
Visual communication.
|
| LC no. |
2004018346 |
| ISBN |
1581153651 |
|
9781581153651 |
|
