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Book Cover
Book
Author McMurray, Adela, 1951-

Title Research : a commonsense approach / Adela J. McMurray, R. Wayne Pace, Don Scott
Published Southbank, Vic. : Thomson Learning, 2004

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Description xiv, 314 pages : illustrations ; 24 cm
regular print
Contents 1. The research context -- 2. Peparing your 'self' for research -- 3. The research journey -- 4. Bases of quantitative research -- 5. Quantitive data collection by survey, questionnaire and experiment -- 6. Processing numerical data and difference testing -- 7. Measures of similarity -- 8. Qualitative data collection -- 9. Conducting qualitative research -- 10. Analysing the content of qualitative data -- 11. Multi-method research -- next step -- 12. Action research: an integrative model -- 13. Research and the future --
1. The research context -- Commonsense -- Science -- Creative problem solving -- Thinking -- WIGO -- Reasons for inaccuracies -- Worldviews -- Organisational paradigms -- Objective view -- Subjective viewShifts in belief underlying paradigms -- Other factors that affect research -- Ethics -- Summary -- Discussion questions -- Project/exercises -- 2. Peparing your 'self' for research -- Preparing for research -- Resilience -- Emotions -- Sprituality -- Mental and physical energy -- The frustration factors -- Dangers of serving your master -- The research journey -- Dangers of anticlimax -- Summary -- Discussion questions -- Projects/exercises -- 3. The research journey -- Commencing the research journey -- Selecting a research approach and model -- Researching a changing environment -- Communication: an underlying process -- Searching the literature -- Organising the bibliography and annotations -- Reviewing the literature -- Literature review assessment -- Writing the research proposal -- Referencing -- Manuals of style -- Writing the report -- Project checklist -- Publication -- Summary -- Discussion questions -- Projects/exercises -- 4. Bases of quantitative research -- The nature of quantitative research -- Research openning processess -- Realism and the scientific approach -- The scientific method -- Choosing a methodological framework -- Data mining -- Researcher capability requirements -- Quantitative research validity -- Quantitative research reliability -- Reasoning with numbers -- The quantitative research process -- Reasoning with statistics -- The role of replication -- Collecting numerical data -- Types of data -- Scales -- Constructs -- Summary -- Discussion questions -- Projects/exercises -- 5. Quantitive data collection by survey, questionnaire and experiment -- The role of surveys in research -- Coding survey data -- Research question development -- Questionnaires -- Systems of data collection -- Survey error -- Reliability -- Experiments -- True experimental designs -- Summary -- Discussion questions -- Projects/exercises -- 6. Processing numerical data and difference testing -- The what and why of statistics -- Populations and statistical analysis -- Software-assisted methods of statistical analysis -- Missing values and their treatment -- Preparation of data -- Parametric statistics -- The central limit theorem -- The standardising of normal distributions, other distributions and their use -- Confidence intervals and the sampling distribution of the mean -- Prerequisites for statistical analysis -- Determination of sample size -- Proportions -- Bivariate and multivariate analyses of difference -- Parametric tests of differences -- Multiple comparisons -- Multivariate tests of difference -- Bivariate and multivariate non-parametric tests of difference -- Summary -- Discussion questions -- Projects/exercises -- 7. Measures of similarity -- Bivariate measures of association -- Multivariate measures of association -- Discriminant function analysis -- Canonical correlation -- Multivariate exploratory statistical techniques -- Cluster analysis -- Structural equations modelling (SEM) -- Constructs and construct testing -- Bivariate and multivariate non-parametric examination of associations -- Summary -- Discussion questions -- Projects/exercises -- 8. Qualitative data collection -- Qualitative data collection -- Observation -- Interviewing -- Unstructured interviews -- In-depth interviews -- Focus groups -- Document analysis -- Textual deconstruction -- Summary -- Discussion questions -- Projects/exercises -- 9. Conducting qualitative research -- Introduction -- Communication skills during data collection -- Types of qualitative studies -- Grounded theory -- Ethnographic studies -- Feminist studies -- Sampling procedures in qualitative research -- Types of sampling -- Ethics in qualitative research -- Summary -- Discussion questions -- Projects/exercises -- 10. Analysing the content of qualitative data -- Introduction -- Functions of words in sense-making -- Analysing content -- Psychological themes -- Commuunication rules -- Paraphrasing -- Summary -- Discussion questions -- Projects/exercises -- 11. Multi-method research -- next step -- Multi-method research -- Three types of multi-method designs -- riangulation in research -- Multi-method data collection -- Reliability and validity -- Multi-method data analysis -- Four ways to verify research decisions -- Heterogeneous cultural contexts -- Techniques of multi-method research data analysis -- Summay -- Discussion questions -- Projects/exercises -- 12. Action research: an integrative model -- Action research: an integrative model -- The concept of action research -- Overview of action research -- Action research models -- Action research and interventions -- Purposes of action research -- Assumptions of action research -- Involvement of paricipants -- Integration of research and development -- Philosophy and processes of action research -- The McMurray-Ryan AR cycle -- Using the McMurray-Ryan model -- The McMurray-Ryan model in use -- Innovative approach to change: action research and wealth creation -- Immediate and potential $$$ benefits -- Action research and cultural contnuity -- Strategies for inducing resistance to change -- Innoculation and counter-attitudinal advocacy -- Summary -- Discussion questions -- Projects/exercises -- 13. Research and the future -- Brief history of research philosophies -- The movement toward mlti-method research -- The individual in future research -- The effect of heterogeneous cultures on research -- Research in transformational societies -- Support for research -- Summary -- Discussion questions -- Project/exercises
Summary Provides authoritative coverage of qualitative and quantitative research methods used in today's research environment. The book addresses the role and importance of the researcher in the research process as well as giving a broad overview of research methods required to conduct successful applied research projects
Notes Includes index
Bibliography Bibliography
Audience For tertiary students
Subject Social sciences -- Methodology.
Social sciences -- Research -- Methodology.
Research -- Methodology -- Handbooks, manuals, etc.
Genre/Form Handbooks and manuals.
Author Pace, R. Wayne.
Scott, Don.
LC no. 00002613
ISBN 0170122352 :