Case Information Matrix -- Part I: Background -- Chapter 1: Introduction -- Overview -- Rationale -- Focus -- Methodology -- Contributions -- Plan of the Book -- Chapter 2: Understanding the Business Environment -- Introduction -- Physical and Geographic Environment -- The Social and Cultural Setting -- The Economic and Business Environment -- Organizational and Administrative Setting -- Summary and Conclusion -- Chapter 3: Distinctive Aspects of Services in the Arab Gulf States -- Introduction -- Characteristics of Services
Services in the Arab Gulf StatesSummary and Conclusion -- Part II: Industry Notes and Company Cases -- Chapter 4: The Airline Industry -- 4.1 A Note on the Arab Airline Industry -- Introduction -- Present Status of Arab Carriers: A Statistical Profile -- Industry Economics -- Industry Structure -- Entry and Exit Barriers -- Economies of Scale -- Suppliers -- Competitors and Their Strategies -- Buyers and Users of Airline Services -- Substitutes -- Conclusion -- 4.2 Saudi Arabian Airlines (Saudia) -- Introduction -- Stages of Strategic Development
The Goals of SaudiaOrganization -- Financial Performance and Position -- Personnel -- Saudization of Jobs -- Marketing -- Marketing Channels -- Saudia Pricing and Price Wars -- Saudia�s Future -- 4.3 Kuwait Airways Corporation (KAC) -- Introduction -- Corporate Mission -- Stages of Strategic Development -- Organization -- Functional Area Strategies -- Marketing -- Flight Operations -- Money Matters at KAC -- KAC�s Future Direction -- 4.4 Gulf Air (GF) -- Introduction -- History -- Gulf Leadership -- Management and Personnel -- Finance
OperationsMarketing -- Pricing -- Passenger Services -- Competitor Profile -- Strategic Planning at Gulf Air -- Facing the Remaining 1980s -- 4.5 Alia: The Royal Jordanian Airline � The First Twenty Years -- Introduction -- Alia�s Mission -- Stages of Strategic Development -- Organization -- Management Style -- Personnel -- Marketing -- Financial Performance -- Facing Turbulent Times -- Chapter 5: Banking Industry -- 5.1 A Note on the Banking Industry -- Introduction -- Present Status of the Gulf Banking Industry -- Industry Analysis
Entry and Exit BarriersSubstitutes -- 5.2 National Commercial Bank (NCB) -- Introduction -- Objectives/Mission -- History -- Organization -- Services Portfolio -- Personnel -- Marketing -- Finance -- New Challenges -- 5.3 Saudi American Bank (SAMBA) -- Introduction -- Corporate Mission -- Strategy -- History -- Organizational Structure -- Personnel -- Marketing -- Finance -- New Challenges -- 5.4 Saudi French Bank (BFS) -- Introduction -- History -- Mission -- Management and Board of Directors -- Bank Organization
Bibliography
Includes bibliographical references (pages 393-483)
