Introduction / Steven DeMaio -- 1. Television as a Sex Educator / Rosemarie T. Truglio -- 2. Doing Them Harm? Children's Conceptions of the Negative Effects of Television / David Buckingham -- 3. Television and Persistence / Robin Flanagan and John B. Black -- 4. Commercial Television and the Limited English Proficient Child: Implications for Language Development / Carla Meskill -- 5. Social Learning from Saturday Morning Cartoons / Karen Swan -- 6. Broadcast Television: African American Youth Create Their Own Vision / Joseph Bowman