Introduction : unveiling the market -- 1. The power of the purse -- 2. The differences that make a difference -- 3. The GenderTrends marketing model - the big-picture view -- 4. The star gender culture -- 5. The circle and the compass - response to marketing contacts -- 6. The spiral path - how women make purchase decisions -- 7. On your mark - market assessment -- 8. Get set - strategy and tactical planning -- 9. Go! : communications that connect -- 10. Face-to-face - sales and service -- 11. PrimeTime women : the target marketer's golden bull's-eye -- 12. Notes to the CEO
