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Book Cover
Book
Author Clark, John B., 1935-

Title Marketing today : successes, failures, and turnarounds / John B. Clark
Published Englewood Cliffs, N.J. : Prentice-Hall, [1987]
©1987

Copies

Location Call no. Vol. Availability
 MELB  658.8 Cla/Mts  AVAILABLE
Description xvii, 220 pages : illustrations ; 23 cm
Analysis United States Marketing
Bibliography Includes bibliographies
Subject Corporate turnarounds -- United States -- Case studies.
Marketing -- United States -- Case studies.
Success in business -- United States -- Case studies.
Business failures -- United States -- Case studies.
LC no. 86022555
ISBN 0135578442 paperback