| Description |
1 online resource (xiii, 146 pages) : illustrations |
| Series |
Simplicity: design, technology, business, life |
|
Simplicity (Cambridge, Mass.)
|
| Contents |
Machine generated contents note: 1. Out of the Trees -- Playboy and the Pleistocene -- Forest for the Trees: The Social Side of Things -- Organizing Our Thinking as Trees -- 2. Rules of the Came -- 3. Copying Brain, Social Mind -- More Really Is Different -- Why Copy? -- Social Brain: Organized in Trees -- Social Mind and Collective Memory -- 4. Social Learning, En Masse -- Models of Social Diffusion -- Anyone for "Less Nuanced"? -- Why "Cold Fusion" Is Different -- Idea and the Virus -- Heard That Name Before? -- Traditions -- 5. Cascades -- Unintended Cascades -- "Impact" Cascades -- Not Solid Ground -- Things Get Complex -- When Power Laws Cascaded -- Avalanches and Wildfires -- Cascades in Highly Connected Networks -- Trees, Again -- Learning from Cascades -- 6. When in Doubt, Copy -- Extending the Game -- Long Tails -- Copycats -- How Are People Copying? -- 7. Mapping Collective Behavior -- Map with Four Regions -- Age of "What She's Having" -- Back in the Deli |
| Summary |
How we learn from those around us: an essential guide to understanding how people behave |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Social learning.
|
|
Social interaction.
|
|
Social psychology.
|
|
social psychology.
|
|
SOCIAL SCIENCE -- General.
|
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BUSINESS & ECONOMICS -- General.
|
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Social interaction
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Social learning
|
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Social psychology
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| Form |
Electronic book
|
| Author |
Bentley, R. Alexander, 1970-
|
|
Earls, Mark
|
|
O'Brien, Michael J. (Michael John), 1950-
|
| ISBN |
9780262298865 |
|
0262298864 |
|
9780262299732 |
|
0262299739 |
|
6613302880 |
|
9786613302885 |
|
