Title The language of advertising / edited by Guy Cook

Published London : Routledge, 2007

Copies

Location	Call no.	Vol.	Availability
MELB	659.1014 Coo/Loa	1	AVAILABLE
MELB	659.1014 Coo/Loa	2	AVAILABLE
MELB	659.1014 Coo/Loa	3	AVAILABLE
MELB	659.1014 Coo/Loa	4	AVAILABLE

Description 4 volumes : illustrations ; 24 cm Series Major themes in English studies Major themes in English studies. Contents v. 1. Fundamentals -- v. 2. The social context of advertising language -- v. 3. Modes, media and case studies -- v. 4. Public relations and brands Bibliography Includes bibliographical references and index Subject Advertising -- Language. Advertising. Author Cook, Guy (Guy W. D.) LC no. 2007003577 ISBN 0415412153 (set) 0415412161 (v. 1) 041541217X (v. 2) 0415412188 (v. 3) 0415412196 (v. 4) 9780415412155 (set) 9780415412162 (v. 1) 9780415412179 (v. 2) 9780415412186 (v. 3) 9780415412193 (v. 4)

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