Title Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters

Edition Second edition Published New York : Macmillan ; Toronto : Collier Macmmillan Canada ; New York : Maxwell Macmillan International Pub. Group, [1991] ©1991

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.802 Hir/Mdf 1991		AVAILABLE

Description xiv, 516 pages : illustrations ; 25 cm Series Macmillan series in college marketing Macmillan series in college marketing. Bibliography Includes bibliographical references and index Subject New products. Product management. Author Peters, Michael P. LC no. 90049108 ISBN 0029465516 (International ed) 0675206472

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