| Description |
1 online resource : color illustrations |
| Contents |
Front Cover; Dedication; Copyright; Table of Contents; Acknowledgments; About the Author; Introduction; What to Expect; Images Are Critical in Buying Decisions; The Role of the Photographer; Image Capture and Terminology; 1. People vs. Products; People; Products; People with Products; 2. Art vs. Commercial; 3. Light and Lighting; Light; Lighting; Qualities of Light; feature: Exposure vs. Lighting; Color Temperature; feature: White Balance vs. Gray Balance; Hard or Soft; Intensity; Metering the Light; Reflected-Light Metering; Incident-Light Metering; Studio Strobes; Modeling Lights |
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4. Lighting ToolsTypes of Studio Lights; Continuous Lights; Light Modifiers; Soft Light; Hard Light; Bouncing the Light; Blocking the Light; Cutting the Light; Grip and Support Equipment; 5. Principles of Lighting Products; Basic Light Functions; Main Light; Fill Light; Background Light; Accent Light; feature: The Size of the Light; Types of Light Sources; Soft Sources; Hard Sources; Reflected Sources; The Angle of the Light; 0 Degrees; 45 Degrees; 90 Degrees; Backlight; feature: Determine the Composition, Add the Light; Top Light; Determining the Correct Angle |
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The Subject Is the Active PlayerReflecting on the Surface Qualities of Your Subject; Diffused Reflection; Direct (or Specular) Reflection; Polarized Reflection; No Reflection; Separating the Subject; feature: Watch for Tangents; The Basic Setup; Capture and Exposure; 6. Techniques for Single Products; Case Study 1: Paper Products; How It Was Done; Case Study 2: Embossed Foil Paper; How It Was Done; Case Study 3: Exposing for a Digital Screen; How It Was Done; Case Study 4: Martini Glass (Black-Line Effect); How It Was Done; Case Study 5: Martini Glass (Black-Line Effect with Prop) |
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How It Was DoneCase Study 6: Martini Glass (White-Line Effect); How It Was Done; Case Study 7: Lit Candle with Embossed Metal Lid; How It Was Done; Case Study 8: Engraving on Shiny Metal; How It Was Done; Case Study 9: Black on Black; How It Was Done; Case Study 10: White on White; How It Was Done; Case Study 11: Shoes on a White Background; How It Was Done; Case Study 12: Decorative Mirror; How It Was Done; Case Study 13: Shooting with a Light Tent; Case Study 14: Vodka Bottle with Hot Shoe Flash; Case Study 15: Lipstick with Hot Shoe Flash; 7. Putting It All Together |
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Case Study 16: Lighting Multiple ProductsThe Problem; The Solution; Case Study 17: Multiple Products on Black; The Problem; The Solution; feature: Sculpting with Light® Sequence; Case Study 18: Simulated Sunlight with One Light; The Problem; The Solution; feature: Sculpting with Light® Sequence; Case Study 19: Gold Leaf Wine Bottle Label; The Problem; The Solution; feature: Sculpting with Light® Sequence; Case Study 20: Computer Station; The Problem; The Solution; Case Study 21: Engraved Labels; The Problem; The Solution; feature: Sculpting with Light® Sequence; Case Study 22: Mixed Textures |
| Summary |
From magazine ads to web applications, this instructive handbook details the ever-expanding area of product photography and discusses the unique skills required to be successful. Beginning with the basics for creating professional-looking shots, the qualities of light and the rendering of color and texture are covered while the tools to be used for controlling those qualities is explained through a step-by-step lighting setup. The latter half of this guide compiles images created on actual assignments, depicting a variety of products photographe |
| Notes |
The Problem |
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Print version record |
| Subject |
Photography -- Lighting.
|
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Commercial photography -- Technique
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PHOTOGRAPHY -- Techniques -- Lighting.
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PHOTOGRAPHY -- Commercial.
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Photography -- Lighting
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| Form |
Electronic book
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| ISBN |
9781608955459 |
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1608955451 |
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9781608955466 |
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160895546X |
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1306008115 |
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9781306008112 |
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