Title Specialist markets in the early modern book world / edited by Richard Kirwan, Sophie Mullins

Published Leiden ; Boston : Brill, [2015] ©2015

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Description 1 online resource (xix, 414 pages) Series Library of the written word, 1874-4834 ; volume 40. The handpress world ; volume 31 Library of the written word. Handpress world ; 31. Library of the written word ; v. 40. 1874-4834 Contents Tabloid values : on the trail of Europe's first news hound / Andrew Pettegree -- The changing landscape of the competitive Nuremberg print trade : the rise and fall of Paulus Furst (1608-1666) / John Roger Paas -- Networks of printers and the dissemination of news : the case of Milan in the sixteenth and seventeenth centuries / Massimo Petta -- New books for a new reading public : Frankfurt "Melusine" editions from the press of Gülfferich, Han and Heirs / Ursula Rautenberg -- Exotic knowledge as commodity : De Bry's Historia Indiae Orientalis / Isabella Matauschek -- The unexpected success of a Spanish anatomy book : Juan de Valverde y Amusco's "Historia de la composicion del cuerpo humano" (Rome, 1556), and its many later editions / Bjorn Okholm Skaarup -- Poetic gymnasium and bibliographical maze : publishing Petrarch in Renaissance Venice / Neil Harris -- Poor man's music? : the production of song pamphlets and broadsheets in sixteenth-century Augsburg / Amelie Roper -- Printed polyphonic choirbooks for the Spanish market / Iain Fenlon -- Publishing military books in the Low Countries and in Italy in the early seventeenth century / Nina Lamal -- The Italian job : John Wolfe, Giacamo Castelvetro and printing Pietro Aretina / Kate de Rycker -- Early printed book sale catalogues from Seville : the extension of the European book market into Mexico (1680-1689) / Pedro Rueda Ramirez and Lluís Agustí Ruiz -- Printers of the Greek classics and market distribution in the sixteenth century : the case of France and the Low Countries / Natasha Constantinidou -- Books in foreign languages : publishing in the Netherlands, 1500-1800 / Rémi Mathis and Marie-Alice Mathis -- Tutor to Prince Henry : Adam Newton and an international court in the making / David McKitterick -- "Quod exemplaria vera habeant et correcta" : concerning the distribution and purpose of the pecia system / Nikolaus Weichselbaumer -- Profit, patronage and the cultural politics of music printing in eighteenth-century Italy : the family and finances of Giuseppe Antonio Silvani / Huub van der Linden -- A unique seventeenth century Rusyn catechism and the Jesuit connection / Paul Shore -- European books for the Ottoman market / Zsuzsa Barbarics-Hermanik Summary 'Specialist Markets in the Early Modern Book World', edited by Richard Kirwan and Sophie Mullins, investigates an underexplored yet important facet of early modern book production. Bringing together 19 detailed case studies, this volume considers and reconstructs the characteristics of specialist book production in the early modern period. In particular it explores the motives that led to specialisation ranging from the desire for profit on the part of risk-taking, entrepreneurial individuals or family firms to the more propagandist or missionising aims of corporate groups who subsidised production, often without regard for profit. The book also explores the economic and personal pressures and perils that accompanied specialist production, which was often a risk-laden enterprise that could end in financial and social ruin.-- Provided by publisher Bibliography Includes bibliographical references and index Notes Print version record Subject Book industries and trade -- Europe -- History -- 16th century Book industries and trade -- Europe -- History -- 17th century Publishers and publishing -- Europe -- History -- 16th century Publishers and publishing -- Europe -- History -- 17th century Book sellers and bookselling -- Europe -- History -- 16th century Book sellers and bookselling -- Europe -- History -- 17th century Printing -- Europe -- History -- 16th century Printing -- Europe -- History -- 17th century Books -- Europe -- History -- 1450-1600 Books -- Europe -- History -- 17th century BUSINESS & ECONOMICS -- Commerce. BUSINESS & ECONOMICS -- Marketing -- General. BUSINESS & ECONOMICS -- Sales & Selling -- General. Printing Books Book industries and trade Publishers and publishing Boekhandel. Specialisatie. Vroeg moderne tijd. Europe Genre/Form History Form Electronic book Author Kirwan, Richard, editor. Mullins, Sophie, editor. LC no. 2015007186 ISBN 9789004290228 9004290222

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